The Story Behind Ten Points: From Classroom Challenges to a Complete Behaviour Solution
At Ten Points, the starting point was a simple but powerful belief: every classroom can become a place of growth, positivity, and genuine engagement. Many schools aspire to this, but daily realities such as low-level disruption, inconsistent expectations, and limited visibility of pupil wellbeing often stand in the way. Traditional behaviour systems can feel punitive, fragmented, or disconnected from what really matters—helping pupils flourish both academically and emotionally. Ten Points was created to bridge this gap with a platform designed for modern schools and real classroom pressures.
The company was founded in November 2023 by an experienced teacher and a technology entrepreneur who had both seen the limitations of existing tools. Ryan, a seasoned educator with leadership experience in large international schools, has dedicated his career to shaping strong school cultures and improving pupil outcomes. He understands how behaviour, relationships, and wellbeing interact in the classroom, and how much time and emotional energy teachers invest in managing them. James, by contrast, brings deep expertise from the world of enterprise technology products, where reliability, scalability, and user experience are essential for success.
Together, they identified a critical need: a platform that makes behaviour management not just efficient but genuinely engaging for pupils and staff. Instead of viewing behaviour as a series of infractions to be recorded, they reimagined it as an opportunity to build routines, celebrate success, and support emotional resilience. Their vision was to combine pedagogical insight with robust technology, enabling schools to move from reactive systems to proactive, data-informed culture building.
The result is Ten Points, an app that supports teachers in day-to-day classroom management, enables pupils to track their own progress and growth, and equips leadership teams with actionable insights across the school. The platform is designed to be intuitive enough for busy teachers, engaging enough for pupils, and rigorous enough for senior leaders who rely on accurate data. At its core is a belief that positive reinforcement, clarity of expectations, and emotional awareness can transform learning environments for the better.
Unlike generic behaviour tools, Ten Points weaves together several crucial strands: it helps teachers implement consistent routines, gives pupils transparent feedback on their behaviour and engagement, and surfaces patterns that might indicate underlying wellbeing issues. By framing behaviour as a shared journey rather than a one-sided system of rewards and sanctions, Ten Points supports schools in building cultures where pupils understand expectations, feel recognised, and are empowered to take responsibility for their actions.
How Ten Points Reinvents Classroom Behaviour Management and Pupil Engagement
Effective behaviour management is more than a set of rules; it is a living framework that shapes how pupils feel and learn every day. Ten Points approaches behaviour not as a problem to be contained but as an integral part of a healthy school ecosystem. The app enables teachers to set clear, consistent expectations and respond to behaviour in real time, while maintaining a positive focus on growth and improvement. Instead of relying solely on punitive measures, Ten Points emphasises positive reinforcement, recognition, and constructive feedback.
In the classroom, teachers can quickly log behaviour events—both positive and negative—without disrupting the flow of the lesson. This streamlines the process, moving away from paper-based systems, scattered spreadsheets, or ad hoc tools. Over time, this consistent logging helps create a detailed, accurate picture of each pupil’s behaviour and engagement. Pupils are no longer reduced to isolated incidents; they are seen in the context of trends, patterns, and improvements. This is vital for fair, informed decisions about support, interventions, and recognition.
The platform is also designed to engage pupils directly. When pupils see that positive contributions are noticed and recorded, it reinforces the idea that effort, kindness, participation, and resilience matter. This can shift motivation away from fear of punishment towards a desire to meet expectations and contribute positively to the classroom community. By making behaviour visible and transparent, Ten Points encourages pupils to set personal goals, reflect on their choices, and develop self-regulation—a skill that benefits them far beyond school.
For teachers, the app eases one of the most demanding aspects of the job: maintaining consistent standards across multiple classes and diverse pupil needs. When behaviour systems are disjointed or depend heavily on individual teacher styles, pupils can become confused or disengaged. Ten Points supports a shared language around behaviour across the school, helping to align expectations and communicate them clearly. With quick access to behaviour histories, teachers are better prepared for parent meetings, mentoring conversations, and pastoral discussions, ensuring they can speak with evidence rather than relying on memory.
The emphasis on engagement extends to how Ten Points integrates into school life. Schools can adapt the platform’s categories and behaviours to match their own values and policies, whether that means highlighting collaboration, leadership, perseverance, or respect. This customisation helps reinforce each school’s unique ethos. Over time, the platform becomes a living representation of what the school cares about most, with every logged event contributing to a richer understanding of its culture. In this way, Ten Points becomes not only a behaviour management tool but a vehicle for building and sustaining a coherent, positive school identity.
Supporting Pupil Wellbeing and Leadership Insight Through Data-Driven Culture
Pupil behaviour is often a visible sign of deeper wellbeing needs. Ten Points recognises that meaningful behaviour support cannot be separated from emotional resilience and mental health. By capturing detailed, real-time data about behaviour patterns, attendance concerns, and engagement levels, the platform helps schools identify pupils who may be struggling before issues escalate. This early visibility is crucial for pastoral teams and safeguarding leads who need accurate information to intervene effectively and sensitively.
Leadership teams often face the challenge of having too much raw data and too little insight. Spreadsheets, incident logs, and reports can pile up, but without a coherent system, it is difficult to see the bigger picture. Ten Points addresses this by offering actionable analytics that highlight trends within classes, year groups, and specific cohorts. School leaders can analyse which times of day see more behaviour incidents, which locations present recurrent challenges, or which interventions appear to be making a difference. This level of insight enables evidence-based decision-making, targeted staff training, and refined policies that respond to actual needs rather than assumptions.
Emotional resilience is a central theme within the Ten Points philosophy. By giving pupils structured feedback and regular recognition, the platform encourages them to view setbacks not as fixed labels but as opportunities to learn. When pupils can see a record of their progress over time—how they improved their focus, participation, or interactions with peers—they are more likely to develop a growth mindset. Teachers can use this data to support coaching conversations, celebrate improvement rather than perfection, and build trust with pupils who may previously have felt defined by negative behaviour labels.
For school leaders, the combination of behaviour and wellbeing data offers a powerful lens on school culture. It becomes possible to track the impact of new initiatives, such as restorative approaches, revised behaviour policies, or targeted wellbeing programmes. If a school introduces social-emotional learning lessons or peer mentoring schemes, Ten Points can help monitor whether these changes correlate with shifts in behaviour patterns and engagement levels. Over time, this insight supports strategic planning, resource allocation, and accountability to governors or external stakeholders.
Case studies from early adopters illustrate the potential impact. A large international school, for example, may use Ten Points to unify behaviour expectations across multiple campuses or sections. Before implementation, staff might have relied on different systems, leading to inconsistent experiences for pupils who moved between teachers or classes. After adopting a shared Ten Points framework, the school can align language, expectations, and rewards, giving pupils a clear understanding of what positive behaviour looks like wherever they are on campus. Teachers gain visibility into each pupil’s journey beyond their own classroom, elevating the quality of collaboration between departments and pastoral teams.
In another scenario, a mid-sized primary school could use Ten Points to highlight and support pupils who are quietly disengaged rather than overtly disruptive. By tracking not only negative incidents but also positive participation, the system can surface pupils who rarely receive recognition. This allows staff to design targeted strategies, such as deliberate praise, leadership opportunities, or small-group interventions, to bring these pupils into the centre of classroom life. The overarching goal is not mere compliance but a culture in which every pupil feels seen, valued, and supported to thrive.
Gdańsk shipwright turned Reykjavík energy analyst. Marek writes on hydrogen ferries, Icelandic sagas, and ergonomic standing-desk hacks. He repairs violins from ship-timber scraps and cooks pierogi with fermented shark garnish (adventurous guests only).